Meet the People Behind the Process
At CBIC Europe, our strength lies in our people. Our international team combines deep industry knowledge with real-world experience in China import consulting. Based across Europe and China, we work closely to support our clients with supplier sourcing, quality control, OEM support, and logistics coordination.
Each member brings unique insight into global trade, compliance, and cross-cultural communication — ensuring you receive practical, transparent, and results-driven guidance every step of the way. We speak your language and understand your market — while maintaining strong on-the-ground relationships with verified Chinese manufacturers.
Get to know the faces behind CBIC Europe — and discover why clients across the EU trust us to turn complex import challenges into sustainable success.
Zdravko
Managing Director (Bulgaria)
Zdravko is the first point of contact for our Bulgarian clients. With a deep understanding of local market needs and clear communication, he ensures every project starts on solid ground. Whether it’s clarifying product specs or coordinating next steps, Ivan keeps things moving smoothly.
Wen
Sourcing Director (China)
Born and raised in China, Wen has been managing supplier relations and factory negotiations since 2012. Her sharp instinct for identifying middlemen and her ability to connect directly with real manufacturers have saved countless deals. She’s not just fluent in Mandarin – she’s fluent in how China works behind the scenes.
Torsten
Strategy & Operations (Europe)
With over a decade of hands-on experience importing from China, Torsten knows the difference between theory and real-world execution. Having built multiple businesses around Chinese supply chains, he brings vision, structure, and the strategic mindset to help clients scale sustainably.
Beware of the Illusion of Control
Alibaba may look like a global marketplace of manufacturers—but often, it's a maze of middlemen. Many “factories” listed there are actually trading companies posing as direct producers. They promise low prices and fast shipping, but behind the curtain lie poor quality control, limited accountability, and zero transparency. What you don’t see can hurt your business. We’ve seen it all:
- Agents using virtual addresses
- Factories that disappear after the deposit
- Price jumps after the first order
- Fake samples that don’t match production runs
At CBIC Europe, we protect your brand from these risks by working directly with verified factories we know and trust. Our team on the ground in China knows how to spot red flags, avoid traps, and negotiate terms that are fair—and enforceable. Don’t risk your business on guesswork. Work with professionals who know what’s real.
CBIC Standards
We don’t just meet expectations — we set new ones. From transparent sourcing to rigorous quality control, our standards are built to protect your business and reputation.
Frequently asked Questions
How do you make the import process less stressful for me?
We take care of everything from supplier research, price negotiation, and compliance checks to final shipping coordination. You stay in control without needing to micromanage across time zones or languages.
What if the product quality doesn’t match my expectations?
Our quality control team performs inspections during and after production. We send detailed reports and photos before goods leave the factory—so you get what you paid for, not surprises in a container.
Can you help me avoid being scammed on platforms like Alibaba?
Absolutely. We don’t rely on listings or polished profiles. Our sourcing expert in China conducts deep background checks, visits the factories when needed, and ensures legitimacy before any contract or payment is made.
How do you verify that a supplier is not just a trading agent?
Our team uses proven techniques—including cross-checking business licenses, on-site audits, and insider contacts—to identify the real factory owners. We bypass middlemen and secure direct manufacturer relationships for our clients.
What risks do you help me avoid when importing from China?
We protect you from common pitfalls like fake suppliers, quality inconsistencies, unexpected costs, and delayed shipments. Our local presence and experience allow us to verify factories, negotiate fairly, and monitor production closely.